Marketing Coordinator
Company Name:
Wofford College
Marketing Coordinator
Office of Marketing and Communications
Resumes will be accepted July 21, 2014 until filled
Anticipated Hire Date: October 1, 2014
Full-time with competitive benefits package
Reports to and works with Vice President for Marketing and Communications to develop, execute and implement advertising/marketing efforts to create a uniform, campus-wide brand for Wofford locally, regionally and nationally; serves as primary point-of-contact for OMCs creative services needs.
Qualifications:
Must have proven, professional experience in marketing, marketing planning marketing plan execution and marketing impact measurement.
Must know how to purchase effective, targeted ads.
Should be conversant with print, electronic and new media ad/marketing opportunities.
Should have proven experience serving in a traffic function/marketing service coordination/as an account executive.
Must be creative and possess good instincts for newsworthy campaigns and advertising/marketing efforts.
Must have exceptional verbal and written communication skills.
Must have exceptional interpersonal skills.
Essential Duties and
Responsibilities:
Works with VP to conceptualize, develop, write and execute all aspects of the Colleges strategic marketing plan.
Works with other primary administrative areas of campus (athletics, development, admissions, The Space, etc.) to incorporate all college-level marketing within one coordinated marketing effort.
Serves as point of contact and manager for all college advertising and media buys. Tracks and proactively submits appropriate, interpreted and analyzed analytics and metrics for marketing campaigns. Makes recommendations for changes and improvements related to analytic results.
Works with area VP to achieve overall brand recognition for the College.
Serves as primary contact and project manager for internal clients of all marketing needs, including Creative Services, Photography Services and Web Services. Oversees efficient flow of work of the Office of Marketing and Communications (OMC) by monitoring workloads, managing incoming project requests, assigning requests to the appropriate team member, and creating project timelines. Understand Woffords marketing and communication objectives and work collaboratively with team members to meet institutional goals.
The above statements describe the jobs essential duties and responsibilities. They are not an exhaustive list of the duties that may be assigned to the job incumbent.
Minimum
Qualifications:
Bachelor Degree from an accredited institution plus at least four years of professional experience.
APPLICATION INSTRUCTIONS: Preferred: Email cover letter, resume and three references to Mrs. Annie Mitchell, Vice- President for Marketing and Communications at . Mail resume to Mrs. Annie Mitchell at Wofford College, Burwell Building, 429 North Church St., Spartanburg, SC 29303. Please include email addresses and phone numbers for references.
Wofford College does not discriminate on the basis of race, color, creed, religion, sex, age, national origin, veteran status or any legally protected status.Estimated Salary: $20 to $28 per hour based on qualifications.
Wofford College
Marketing Coordinator
Office of Marketing and Communications
Resumes will be accepted July 21, 2014 until filled
Anticipated Hire Date: October 1, 2014
Full-time with competitive benefits package
Reports to and works with Vice President for Marketing and Communications to develop, execute and implement advertising/marketing efforts to create a uniform, campus-wide brand for Wofford locally, regionally and nationally; serves as primary point-of-contact for OMCs creative services needs.
Qualifications:
Must have proven, professional experience in marketing, marketing planning marketing plan execution and marketing impact measurement.
Must know how to purchase effective, targeted ads.
Should be conversant with print, electronic and new media ad/marketing opportunities.
Should have proven experience serving in a traffic function/marketing service coordination/as an account executive.
Must be creative and possess good instincts for newsworthy campaigns and advertising/marketing efforts.
Must have exceptional verbal and written communication skills.
Must have exceptional interpersonal skills.
Essential Duties and
Responsibilities:
Works with VP to conceptualize, develop, write and execute all aspects of the Colleges strategic marketing plan.
Works with other primary administrative areas of campus (athletics, development, admissions, The Space, etc.) to incorporate all college-level marketing within one coordinated marketing effort.
Serves as point of contact and manager for all college advertising and media buys. Tracks and proactively submits appropriate, interpreted and analyzed analytics and metrics for marketing campaigns. Makes recommendations for changes and improvements related to analytic results.
Works with area VP to achieve overall brand recognition for the College.
Serves as primary contact and project manager for internal clients of all marketing needs, including Creative Services, Photography Services and Web Services. Oversees efficient flow of work of the Office of Marketing and Communications (OMC) by monitoring workloads, managing incoming project requests, assigning requests to the appropriate team member, and creating project timelines. Understand Woffords marketing and communication objectives and work collaboratively with team members to meet institutional goals.
The above statements describe the jobs essential duties and responsibilities. They are not an exhaustive list of the duties that may be assigned to the job incumbent.
Minimum
Qualifications:
Bachelor Degree from an accredited institution plus at least four years of professional experience.
APPLICATION INSTRUCTIONS: Preferred: Email cover letter, resume and three references to Mrs. Annie Mitchell, Vice- President for Marketing and Communications at . Mail resume to Mrs. Annie Mitchell at Wofford College, Burwell Building, 429 North Church St., Spartanburg, SC 29303. Please include email addresses and phone numbers for references.
Wofford College does not discriminate on the basis of race, color, creed, religion, sex, age, national origin, veteran status or any legally protected status.Estimated Salary: $20 to $28 per hour based on qualifications.
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